TikTok has become one of the biggest social media platforms in the world. Especially when it comes to video streaming, TikTok rules. Before it used to be YouTube alone. Then came TikTok and the world never thought it would be significant but look now where we are. TikTok has even overtaken YouTube in so many countries to become the biggest streaming platform. Hence why we are going to discus How to Make Money with TikTok.
Why TikTok overtook YouTube.
One of the reasons why TikTok beat YouTube is because TikTok focuses on the mobile display videos. The verticals. YouTube has for a long time been stuck on the past of lateral landscape display. The problem with this is that most people these days access internet through smartphones. This display is not the best for mobile phones. So TikTok capitalized on that and it caught on people. Before YouTube could catch on to that and introduce their shorts it was too late.
In addition to that YouTube also has certain policies that have served to hurt them in the long term. One of those terms is the fact that YouTube is designed with US in mind. What we mean by this is that YouTube has the tendency to favor US content. YouTube has the tendency of globalizing US content unlike TikTok. YouTube globalizes US content as they localize other countries content.
What this means is that if you are making YouTube content from some African or Asian or Latin America country, etc, YouTube will only show your content within your country alone. They will never globalize content from such countries like they globalize US content.
This does not only demoralize the content creators from these countries but also reduce their views/audience. Because not only do these local content creators have to compete with other local content creators but also US content. When there is a high percentage of US content being watched locally, it means less local content being watched locally.
And that’s where TikTok beat them 10-nil. TikTok does not do that. TikTok does not favor US content over local content. Thinking in terms of nationalism, TikTok doe not favor Chinese content. TikTok does not globalize Chinese content. Actually the TikTok we use outside china is not the same as the TikTok used in china. And that’s where YouTube failed. They let political agenda jeopardize them.
So now what are the ways to make money with TikTok?
1. Monetize your content with TikTok Creator Fund / TikTok Creativity Program.
Just like YouTube, TikTok too has a partner program. The way this works is that you join the partner program and monetize your videos. This means that whenever people play your videos and there are ads running alongside it, you earn for that. They pay you a percentage of that ad revenue.
However, you need to note that this TikTok creator fund is not available in all countries. The countries that currently have this program are Argentina, Austria, Bahrain, Belgium, Belarus, Chile, Colombia, Czechia, Denmark, Ecuador, Egypt, Greece, Hungary, Israel, Kazakhstan, Kuwait, Mexico, Morocco, New Zealand, Norway, Oman, Peru, Portugal, Qatar, Romania, Saudi Arabia, South Africa, Sweden, Switzerland, Taiwan, Thailand, Turkey and Uruguay.
Similarly, this creator fund was discontinued and replaced with TikTok Creativity Programing countries like UK, USA, Germany and France.
This means that if you are not in any of those countries, you will not be able to earn with the TikTok monetization.
2. Live Gifts & Tips from fans.
Another major way that you can use TikTok to make money is through gifts and tips during live streamings. You can let your fans give you gifts and tips as a form of appreciation. It might not look like anything but when you compound those many small gifts and tips, it becomes a lot. A few dollar-tips from hundreds or thousands of fans can result into a lot of money. Its not about the amount but the numbers. Its a game of numbers. The more the numbers the better.
3. Brand Partnerships & Sponsorships.
You can also partner with brands and companies to promote their products and services for a pay. Normally what happens is you make videos/content mentioning or promoting their products and services. Then you publish that content. Similarly you can do this within your live streams. When this content gets enough views or publicity, the brand pays you for the marketing/publicity.
Yo can actually make a lot of money through this method if you find good brands. If you can get some of the large companies and corporations to sponsor you, you can make a lot of money. Such large companies have very large budgets for marketing. Therefore, if you can tap into that then you can actually become rich. However that is if you have a very large following.
4. Affiliate Marketing.
Just like many other platforms, you can use TikTok too to do affiliate marketing. Visit affiliate platforms like clickbank and create your account. Get products and copy the links with your affiliate ID and promote them on your TikTok account. You can talk to your fans and encourage them to buy those products.
The advise i give you is be genuine with your people. Your fans are like your extended family. So do not take advantage of them by selling them bad products or useless products. Add some value to them so that they keep coming back and trust you. Their trust is important so that they can come back and buy more again.
5. Sell Your Own Products or Merchandise.
If you do not want to sell affiliate products like we have mentioned in point 4 above, you can sell your own products. If you make or you possess your own products, you can sell them on TikTok. Promote your products to your fans and ask them to buy. Tell them the benefits and the value they get from your products. Then inform them how to actually buy. Where do they go to buy or what is the process of buying.
6. TikTok Pulse (Ad Revenue Sharing).
You can also earn money with TikTok from ad revenue. When brands run ads next to your top-performing content TikTok will pay you for that. The more content you have that gets more views the more money you make. Thus keep making this great content to keep earning more. Focus on high quality content.
7. Offer Paid Promotions & Shout-outs.
If you do not have access to big brands like we have explained in point 3 above, then you can go at it the small scale way. You can offer to promote brands and products of for businesses and other people who want to market through your TikTok. They pay you, you post their content for them or you mention their products for them.
8. Monetize Your Skills (Coaching & Consulting).
If you are professional you can put it to good use with TikTok. You can offer your services on TikTok and sell them to your fans. This is best for services that can be delivered remotely such as coaching and consulting. You can tutor/teach online to someone who is wherever in the world. The person doesn’t have to be close to you to deliver the service. This helps you earn even more as compared to freelance websites since you are not sharing your revenue with the freelance company.
9. Sell Digital Products Online such as Courses or Ebooks.
Another major way you can make money online is by using TikTok is by selling digital products. Digital products are intangible electronic products that you can just send to someone in the form of an electronic file. For example a pdf file. This is unlike actual tangible products such as tshirts. If you have or you create these digital products then you can use your TikTok audience to sell.
10. Drive Traffic to Other Monetized Platforms.
If you do not want to make money on TikTok itself, you can use your TikTok publicity to drive traffic to other platforms that you make money with. For example you can drive them to your online shop. Maybe you have an online eCommerce shop, you can send them there. Maybe you have a paid streaming platform, you can drive them there and so much more.
Conclusion.
Now that you know How to Make Money with TikTok, you can now go ahead and start earning. One of the best things is that all the points we have discussed above is that you do not need to pay for any of them. They are all free methods of earning with TikTok. You do not need to invest to start. You just need to work hard. The hardest part of all this is that, its very hard to get many followers. The competition is tough and thus you need to work so hard to get the fans. Make the best content and regularly. Be as entertaining as possible.
