These days, content creation has become a major career for so many people. 3 Out of every 5 people below 40 years, are content creators or have a social media presence. The reason for this massive burst in content creation is because of the money to be made. Content creation these days pays. However, not everyone is making money with it. This is because not everyone knows how to use content creation properly to earn with it. Hence why we have written this article to teach you how to make money with content creation.
So now what are all the ways that you can make money with content creation?
1. Ad Revenue.
The biggest and the most common ways that people make money online with content creation is through ad revenue. What is this? What is Ad revenue? Ad revenue is the money that comes from advertisements on social media.
Here is how it works. Companies and brands want to advertise their products and services to potential customers. So they go to the social media company like YouTube and create ads. After they create these ads, they pay a lot of money for the ads to play on YouTube. When these ads play alongside your content, you get paid a share of that ad money. Simply that’s how it works.
So for you to make more money with ad revenue, you need to get more content views or plays. Hence make content that’s entertaining so that you can more and more people playing your content. The more they play your content the more ads play along and hence the more ad revenue you earn.
Note that for some platforms like YouTube you need to be accepted in the YouTube partner program to be able to make money with ad revenue.
In addition to social media, there other content avenues like a blog whereby you share text as well as image content. For this, you can make money through blog ads such as Google Ads.
Moreover, there are other platforms for content such as podcasts. You can make money with podcasts through podcast ads. The advertisers pay to play ads within your podcast episodes.
2. Brand Deals & Sponsorships.
Another big way that content creators can make money with their content is through brand deals and sponsorships. The challenge of this method is that you need to take some extra steps to earn with it. Unlike ad revenue that is done automatically by the social media company, brand deals and sponsorships are not automatic. You will have to work for it. You will have to go out of your way to find good brand deals and sponsors. To help you in this, try the following sites SponsorUnited, SponsorPitch, Mysocial Sponsors, OpenSponsorship and TapInfluence to find brand deals and sponsors.
Even though this method has the challenge of searching for sponsors, it has its advantages. If you find a good sponsor like a big brand, you can make way lot more money than even ad revenue. You can literally make hundreds of thousands of dollars from a single brand deal or sponsorship.
3. Affiliate Marketing.
Another major way that you can make money with content creation is through affiliate marketing. Affiliate marketing is a process by which you sell products and earn through commissions. We have talked about affiliate marketing in-detail here. Usually the products are not yours. You just get them from affiliate platforms. Promote the products, make sales and then earn your commission. The commission usually varies from as low as 1% of the product value to as high as even 70% depending on the product type. Things like digital products have a very high commission percentage.
Another model that you earn with affiliate marketing is through the price markup. This is whereby you take the product from the affiliate provider, then on top of the provider’s price, you add your cut. For example if the affiliate provider price is $100, you can add some $20 to the product and sell at $120. This means when you sell this product, you will earn 20 dollars from it then the product owner will get his/her $100.
4. Selling Products or Services.
Another important method that you can use to earn with content creation is through selling products and services. Right there to your audience, you can sell products and services to your audience. First you need to understand your audience and know what kind of products and services you can sell to them. After that you need the source of the product or service. These products and services could even be your own. Say for example you are a freelancer, you can sell the freelance services to your audience.
Maybe you are a graphic designer, you can sell logos to your audience. Hence you sell to them an e-product. Alternatively, you can sell it to them as a service. This is whereby the customer tells you exactly what kind of a logo they want you to design for them. You design the logo and hand it over to the client for a pay.
5. Fan Support / Memberships.
Another method of making money with content creation that has become very big lately is through your fans. Things like fan support and membership fees have become very powerful in generating revenue for content creators. Most social media platforms like YouTube have generated features like super fans that people can use to promote you financially. The fans can even send you money directly for your content.
In addition to the fans support, you can also make money with your content through membership. Most online streaming platforms these days have paid membership features. This means that your fans can pay to become premium members of your channel. With the premium membership, they get premium content that non-paid members cannot get.
6. Events or Speaking Gigs.
As the fame becomes bigger and you get more loyal fans, you can expand your money-making opportunities. One way you can do this is by organizing events for your fans. Your fans attend these events either physically or online. You can charge them and attendance fee or you can even get a sponsor for the event.
In addition to that, you can organize speaking events for your fans. Your fans attend your event to listen to you and you charge them for the attendance.
7. Licensing Your Content.
Another major way that you can make money with content creation is through licensing your content. If you make really valuable content, you can license it out. Good content will always have use for other people or entities. For example, if you do research, detailed expose, detailed documentaries, entertaining movie/tv shows or music, you will always get people who want to license it out. This is because they want to use your content in their outlets. Don’t let them use your great content for free. Make them pay for your content through licensing.
If you get many licensees, you can really make a whole lot of money from your content.
Conclusion.
Now you know how to make money with content creation. You know how you can turn your content creation hobby into an income stream. From Million Formula, we wish you all the best in your content creation career.
