I have 20 years experience dealing with customers. I've been an influencer for 5 years. As a social media influencers my vital aspect is to create an effective digital marketing strategy. In the world of online consumers, I play a huge part in selling products and promoting brands. As an influencer, you must be able to respond to comments, commenting on other posts, and sharing relevant ideas. This is an important point. Furthermore, as an you must have a large reach otherwise the amount of eyes on your brand is going to be limited. On the other hand, you don’t want to sacrifice relevancy for reach. Influencer marketing is more effective with a reach to a small and relevant niche than to a large and unfocused audience.