Digital communications professional.

MY name is Ahmad Raza The social landscape means that it is more important than ever for social media professionals to have detailed brand guidelines about tone of voice. If more than one person is responding to customers through social channels, the message needs to be consistent and in-line with the company ethos. A clear strategy that is communicated company-wide can reduce the risks of negative engagement on social media, and an effective social media manager will show how they plan for such o communication is also vitally important. Social media has quickened the speed at which news breaks, so businesses need to be prepared with strategies to make the best use of breaking trends and news items. Communicating with colleagues can help your team respond quickly to a news story or mitigate any negative publicity. An effective social media manager needs to be constantly monitoring the online landscape for relevant trends and have strong relationships with coworkers.