a designer is a professional who creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. They use a variety of design elements to achieve artistic or decorative effects, and may also use typography, visual arts, and page layout techniques to enhance the visual appeal of their designs. Designers may work in a variety of fields, including graphic design, interior design, fashion design, and product design, and may be employed by a company or work as freelancers. They may also work in advertising, marketing, or other related fields. The goal of a designer is to create visual solutions to problems or to communicate ideas, emotions, and information to a target audience through the use of color, imagery, typography, and other design elements.