A content writer is a professional writer who specializes in creating written material for websites, magazines, advertisements, or other forms of media. The content can range from blog posts, articles, and news pieces to product descriptions, marketing copy, and social media posts. A content writer's goal is to engage and inform their target audience through compelling, and clear writing that meets the needs of the client or publication. In addition to writing skills, a content writer should also have a strong understanding of SEO and the ability to incorporate keywords and other optimization strategies into their work.