A Copywriter is a professional who writes clear, concise copy for ads and marketing materials. They work closely alongside web and graphic designers to ensure their message is clear, whether in an email inbox or a website landing page. A member of the creative team, the copywriter will write and edit content for a variety of projects (including print, web, mobile, video, and social media), working closely with the account and design teams to brainstorm ideas, develop concepts, and articulate messaging writer is someone who conveys information, feeling or narrative outside the scope of academic, business or technical writing. Creative writers follow rules of writing structure combined with imagination to create stories or poetry that entertain or otherwise engage the reader.