A Digital Marketing Strategist is responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data. Spotting trends and technologies that play roles in consumer’s lives, as well as familiarity with SEM/SEO strategies are beneficial skills to have in this position. The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs. a Digital Strategist works within an organization to identify unmet needs, goals, opportunities and challenges of all departments and aspects of the business. Then they create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Marketing Specialist will also help cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs.